Custom eCommerce Store Build
📝 Brief
🧩 Project Summary
I built an eCommerce site for SO5 Clothing, my daughter’s new fashion brand. Using the open-source YourNextStore framework as a foundation, I customised the platform with brand-focused design updates and features tailored for apparel sales.
🎯 The Challenge
The main challenge was creating a site that was both quick to launch and easy to maintain, while still feeling unique to SO5 Clothing.
The base YourNextStore setup provides solid eCommerce functionality, but lacked certain features essential for an apparel brand, like consistent product descriptions and size guides across categories.
I also needed to ensure the site reflected the identity of SO5 Clothing, rather than looking like a generic template.
🛠️ My Approach
I started with YourNextStore’s tech stack:
- Next.js for a fast, modern React-based frontend
- Stripe for payments
- Printful for print-on-demand fulfilment
- Tailwind CSS for styling and layouts
From there, I introduced key customisations:
- Category-based descriptions – All T-shirts, hoodies, and other product types display default descriptive text, making product pages more polished and informative without requiring manual copywriting for every single item.
- Size guides – Added sizing tables per product category, ensuring customers have the right information to order confidently.
- Design customisations – Tweaked the layout, styling, and brand presentation to better represent SO5’s identity.
📱 Outcomes
The site is live and ready for SO5 Clothing’s launch. While early days, the brand now has a professional storefront that:
- Provides customers with consistent product details and size guidance
- Is built to scale as more products and categories are added
- Uses a proven, secure eCommerce stack while still feeling unique
💡 Why This Matters
For a new clothing brand, first impressions are everything. A polished website that looks professional and answers customer questions (like product sizing) builds trust from day one.
By customising an open-source eCommerce base, I was able to save time while still tailoring the site to SO5 Clothing’s needs — setting the brand up with a platform it can grow with.
📑 Details
🏆 Result
